How is AI search different?

AI search answers with synthesized responses and citations instead of a list of blue links. It rewards retrievability, extractability, and trust signals more than traditional SEO rankings.

• Traditional SEO aims for clicks from search results.
• AI search aims for citations inside answers from systems like ChatGPT, Claude, Perplexity, and Google AI Overviews.
• In AI search, content needs to be easy for machines to find, parse, and trust.
• Success is measured more by citation rate than click-through rate.

Source: GEO & AI Optimization: FAQ

What kind of content are you trying to make more discoverable?