17 products in one table, with the price each vendor publishes. Prices read from each vendor's own page on 12 November 2026.
Disclosure
This page is published by Rozz and written by its founder Adrien Schmidt. Rozz is one of the 17 products listed. Its in its own row in the "serves" group. It is not ranked, and neither is anything else here. We read each vendor's own page and did not use the tools as customers.
The short version
Most lists in this category compare trackers with trackers. A buyer has three different jobs to cover, and most products do one of them.
1. Track. Ask AI assistants a set of questions on a schedule. Report whether your brand is named and which sources are cited. 2. Fix. Change the content: write it, rewrite it, or publish it to your site. 3. Serve. Give AI assistants a version of your content that is built for them to read, and keep it current.
A tracker tells where you stand. It does not change what an assistant reads. If a buyer buys only a tracker, plan who does the fixing.
Price table
All prices are monthly list prices in US dollars, as shown to a visitor in the United States. "Not public" means the vendor's page gave no figure on the day we read it.
| Product | Tracks | Fixes | Serves | Entry price | Source (read 12 Nov 2026) |
|---|---|---|---|---|---|
| Profound | Yes | Partly: agents draft content and publish it to your CMS after approval | No | Free 7-day trial. Paid plan: not public (Enterprise is "Custom") | tryprofound.com/pricing |
| Otterly.AI | Yes | No: a GEO audit and recommendations | No | $29 a month (Lite), $189 (Standard), $489 (Premium) | otterly.ai/pricing |
| Peec AI | Yes | No: reports and suggested actions | No | $95 a month (Starter), $245 (Pro), $495 (Advanced) | peec.ai/pricing |
| Semrush AI Visibility Toolkit | Yes | No | No | $99 a month: 1 domain, 25 tracked prompts. No free trial | semrush.com/kb/1493-ai-visibility-toolkit |
| Ahrefs Brand Radar | Yes | No | No | From $199 a month. Custom prompt packages from $50 a month | ahrefs.com/pricing |
| AthenaHQ | Yes | Yes: a content optimization agent, on-page and off-page actions | Partly: manages robots.txt and llms.txt | Free plan (Essential), then $295 a month (Starter) | athenahq.ai/pricing |
| Scrunch | Yes | Partly: page optimizations and site audits | Yes: Agent Pages, delivered at the CDN. On the Enterprise plan | $250 a month (Core), 7-day free trial. Enterprise, which includes the Agent Experience Platform: not public | scrunch.com/pricing, Agent Pages FAQ |
| Writesonic | Yes | Yes: AI articles and site audits. Action Center trial on the Growth plan | No | $79 a month billed annually (Starter). The page says annual billing saves $240 a year | writesonic.com/pricing |
| AirOps | Yes | Yes: content workflows with CMS integrations | No | Not public: plans are named, with no dollar figure | airops.com/pricing |
| Ryze AI | Not stated | Yes: updates the site and builds pages | Not stated | $129 a month (SEO Starter), $599 (Traffic Printer) | get-ryze.ai/pricing |
| Readable | Yes | Yes: creates and publishes pages through a site integration | Not stated | Free plan, then $499 a month (Starter), $999 (Growth), $2,499 and up (Scale) | tryreadable.ai/pricing |
| Publive AXP | Yes | Yes: content changes per URL | Yes: an AI-only view of your pages, at the CDN | $499 a month (AXP Edge Growth). AI Streams: $999 (Starter), $1,799, $3,499 | axp.thepublive.com/pricing |
| Mersel AI | Yes | Yes: publishes pages and builds links for you | Yes: an AI-optimized version of key pages, one DNS change | $1,800 a month (Growth), $3,200 (Scale), sold as 6-month sprints | mersel.ai/pricing |
| Appear | Yes | Yes: prepares and maintains the content with you | Yes: a hosted "Agent Website" | Not public | joinappear.com |
| LightSite AI | Yes | Yes: an agent drafts the work and you approve each step | Yes: publishes structured, machine-readable business information | $129 a month billed annually (Foundation), $299 (Pro). Enterprise: custom | lightsite.ai/pricing |
| Cloudflare Markdown for Agents | No | No | Partly: converts your existing pages to Markdown on request | No extra cost on Cloudflare Pro, Business and Enterprise plans | Cloudflare docs |
| Rozz (publisher of this page) | Yes: prompt tracking, AI reads from server logs, and an agent buying test | Yes: Q&A authoring with editorial controls | Yes: a dedicated AI site on your own subdomain, refreshed every two days | $997 a month, one plan, no setup fee. New customers: $2,400 for the first three months, with two audits | rozz.site/pricing |
For scale, a GEO agency retainer for a small business is quoted at about $1,500 to $5,000 a month (source: geotoolbox.ai, October 2026).
Tracking: three kinds
"Tracking" covers three different measurements. Most products do the first two. "Not stated" means the vendor pages we read did not mention it.
- Prompt tracking. Ask AI assistants a set of questions on a schedule. Report whether your brand is named and which sources are cited.
- AI reads from server logs. Count which AI assistants and crawlers request which of your pages. Vendors call this bot analytics or agent analytics.
- Agent buying test. Give a coding agent a real buyer's task, let it research and choose a vendor, and repeat the run. Report whether it chose you, which pages it opened, and which facts it could not find.
| Product | Prompt tracking | AI reads from server logs | Agent buying test |
|---|---|---|---|
| Profound | Yes | Yes: "Agent Analytics" | Not stated |
| Otterly.AI | Yes | Yes: "Agent analytics" | Not stated |
| Peec AI | Yes | Yes: "Crawl insights", which AI bots hit which pages | Not stated |
| Semrush AI Visibility Toolkit | Yes | Not stated | Not stated |
| Ahrefs Brand Radar | Yes | Yes: "Bot Analytics", free while in beta | Not stated |
| AthenaHQ | Yes | Not stated | Not stated |
| Scrunch | Yes | Yes: "AI Agent / Bot Traffic" | Not stated |
| Writesonic | Yes | Yes: "AI Bot Analytics" | Not stated |
| AirOps | Yes | Yes: "Agent Analytics" | Not stated |
| Ryze AI | Not stated | Not stated | Not stated |
| Readable | Yes | Yes: "Agent Analytics", on paid plans | Not stated |
| Publive AXP | Yes | Yes: "AI bot traffic monitoring by URLs" | Not stated |
| Mersel AI | Yes | Yes: "See which AI platforms visit your site" | Not stated |
| Appear | Yes | Not stated | Not stated |
| LightSite AI | Yes | Yes: "LLM bot and crawler analytics" | Not stated |
| Cloudflare Markdown for Agents | No | Not stated | Not stated |
| Rozz | Yes, as a diagnostic: about 20 questions a month, used to decide what to fix | Yes: which AI assistants read which pages of your AI site | Yes |
Which pricing pages show a price to an AI assistant
Many AI assistants and coding agents read a page without running JavaScript. We requested each pricing page that way and looked for the entry price.
| Product | Price readable without JavaScript? | What the vendor's own page says it changes |
|---|---|---|
| Profound | No paid price to read. "Free" trial and "Custom" Enterprise only | Agents "connect to your existing CMS and publish approved content" |
| Otterly.AI | Not tested: the site closed the connection on a plain request. Prices show in a browser | Nothing on your site. The plans list a "GEO Audit" and recommendations |
| Peec AI | Yes | Nothing on your site. Tracking, a crawlability view of AI bots, suggested actions |
| Semrush | Yes on the help page. The main pricing page shows no price without JavaScript, and in a browser it lists bundles from $139 a month, not the toolkit alone | Nothing stated on the pages read |
| Ahrefs | Yes | Nothing stated on the pricing page |
| AthenaHQ | Yes | "Dynamically manage AI crawler access with a smart robots.txt and llms.txt", plus a content optimization agent |
| Scrunch | Yes for the Core plan. No price exists for Enterprise | "Scrunch's Agent Pages automatically converts a user's website into an AI-optimized format and delivers it directly to AI agents" |
| Writesonic | Yes, the annual-billing price | AI articles. "Automatic AI Fixes" is listed with no detail |
| AirOps | No price to read | Content workflows and CMS integrations |
| Ryze AI | Yes | "Website made readable for ChatGPT and AI agents", pages built and rewritten on your site |
| Readable | Yes | "Agentic publishing requires website integration and is not available on Free" |
| Publive AXP | Yes | "Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN" (from its own comparison page) |
| Mersel AI | Yes | "A separate AI-optimized version of your content behind the scenes, requiring no code changes and one DNS change" (from its pricing guide) |
| Appear | No price to read | "Serve prepared content from your branded Agent Website" |
| LightSite AI | No. The prices are not in the page without JavaScript. They show in a browser | "LightSite publishes structured data and machine-readable business information" |
| Cloudflare | Yes | Converts HTML to Markdown when a client sends Accept: text/markdown |
| Rozz | Yes | "We build and run your AI site: a machine-readable version of your website, on your own subdomain" |
Four of the 17 publish no price for the plan a buyer would need: Profound (paid plan), AirOps, Appear, and Scrunch (the Enterprise plan that includes the Agent Experience Platform). Two more publish a price that a plain request does not return: LightSite AI, and Semrush on its main pricing page.
Engines named on the pages we read
| Product | Engines named |
|---|---|
| Profound | Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 10 |
| Otterly.AI | 3 of 7 on each paid plan: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini, Claude |
| Peec AI | Choose 3 models on each paid plan. Enterprise: all models, up to 26 |
| Semrush | The help page names Google AI Mode and ChatGPT for prompt tracking |
| Ahrefs | Not stated on the pricing page |
| AthenaHQ | 11 models on Starter |
| Scrunch | Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9 |
| Writesonic | ChatGPT, Gemini, Google AI Overviews. 8 platforms on Enterprise |
| Mersel AI | "8+ AI platforms", not listed by name on the pricing page |
| Publive AXP | ChatGPT, Gemini, Claude, Google AI Overviews |
| LightSite AI | Pro: ChatGPT, Gemini, Claude, Perplexity |
| Rozz | Prompt tracking covers ChatGPT, Claude, Gemini, Google AI Overviews and Google AI Mode. Microsoft Copilot and Perplexity are not covered |
The three groups
Trackers: Profound, Otterly.AI, Peec AI, Semrush, Ahrefs Brand Radar
These measure. They ask assistants your questions and report mentions and sources. Prices start at $29 a month (Otterly.AI) and run to custom contracts (Profound). Peec AI and Otterly.AI publish every plan price. Profound publishes none for a paid plan.
What they do not do: change your site. Otterly.AI and Peec AI describe audits and recommendations. Profound is the exception among the five. Its agents can draft content and publish it to your CMS after you approve it.
Fix tools: AthenaHQ, Writesonic, AirOps, Ryze AI, Readable These produce or change content. AthenaHQ and Writesonic also track. Ryze AI says it updates the site itself. Readable says it creates and publishes pages through a site integration. In each case your team reviews and owns what is published, or should.
Serve layer: Scrunch, Publive AXP, Mersel AI, Appear, LightSite AI, Rozz These give assistants a version of your content built for them. They differ on where that version lives, who gets it, and how it is installed. The wording in quotes is each vendor's own.
| Product | Where the AI version lives | Who gets it | Install |
|---|---|---|---|
| Scrunch | At your CDN. An AI bot that asks for one of your pages gets a different version of that same page | Human visitors see the normal site. Agent Pages is "only used for real-time AI retrieval bots (ChatGPT, Perplexity, etc.), not search indexing bots" | A CDN integration: "platforms like Akamai, Cloudflare, and Vercel" |
| Publive AXP Edge | At your CDN: "a parallel, AI-only view of your existing pages" | "Humans and Google/Bing still get the normal site" | CDN middleware |
| Mersel AI | "A separate AI-optimized version of your content behind the scenes" | Not stated on the pages we read | "No code changes and one DNS change" |
| Appear | A separate, hosted "Agent Website". "Your existing site stays in place" | Not stated on the page we read | Not stated on the page we read |
| LightSite AI | An "AI-readable website layer" of structured data and machine-readable business information | Not stated on the pages we read | "No-code setup" |
| Rozz | A separate site on a subdomain you own (ai.yourdomain.com) | AI assistants read the AI site. Google's crawler and people in browsers are redirected to the matching page on your main site | Two DNS records |
Ask every vendor in this group who gets the AI version. Then decide if you are comfortable with assistants and people seeing different content.
Cloudflare Markdown for Agents is a setting, not a product in this category. It converts the pages you already have. If your site is on a Cloudflare paid plan, turn it on before you pay for anything.
Where Rozz sits
Rozz is a managed AI site service at one published price: $997 a month, with no setup fee. The plan includes an AI site refreshed every two days, an on-site chatbot with citations, editorial controls and Q&A authoring, a monthly report, coding-agent runbooks and a dashboard. Every plan fact is on rozz.site/pricing.
Rozz does its own kind of tracking, in three parts. Prompt tracking: Rozz does not track prompts to give you a citation score. It asks ChatGPT, Claude, Gemini, Google AI Overviews and Google AI Mode about 20 buyer questions each month to find the ones where you are left out and who is cited in your place. Those gaps decide what Rozz adds or corrects on your AI site. Server logs: Rozz reports which AI assistants read which pages of your AI site. Agent buying test: Rozz gives a coding agent a real buyer's task, repeats the run, and reports whether the agent chose you and which facts it could not find on your pages.
New customers pay $2,400 for the first three months, in place of $2,991. That includes two audits, one before the AI site is built and one at the end of month three. Each audit runs the agent buying test and prompt tracking. Rozz does not sell tracking by number of prompts. If you need share of voice across a large prompt set, buy a tracker as well.
Which one, by buyer
- You have never measured this. Start with a low-cost tracker: Otterly.AI Lite at $29 a month or Peec AI Starter at $95. Measure for a month before you buy anything else.
- You already pay for Semrush or Ahrefs. Add their toolkit first ($99 a month at Semrush, from $199 at Ahrefs). You keep one login.
- Nobody in the company can own this work. You need a managed service. The published options are Rozz ($997 a month), Publive AI Streams (from $999), Mersel AI ($1,800) and an agency retainer (quoted at $1,500 and up). Appear does not publish a price.
- Your buyers are developers who use coding agents. Rozz runs an agent buying test, which shows what a coding agent such as Claude Code chooses for a real task and which facts it could not find on your pages. Rozz also writes runbooks for coding agents to follow. We found no other vendor in this table that describes either.
What this page does not cover
- We did not use these products. We read their own pages. No scores, no rankings, no "best".
- One day, one country. Prices change, and some vendors show different prices or currencies by region.
- Enterprise suites and agencies are left out. Conductor, BrightEdge, seoClarity and others sell AI tracking inside larger contracts with no public price. Agencies are not listed one by one.
Questions
Is a tracker enough?
It is enough to know where you stand. It does not change what assistants read. Budget for the fixing separately.
Do AI assistants read a separate AI site?
They fetch pages while they answer, and a page built for them is easier to read than a page built for a browser. Being read is not the same as being cited. Treat an AI site as a source the assistant reads, and ask the vendor to show you the reads in server logs.
How much does an AI visibility tool cost?
Trackers start at $29 a month (Otterly.AI) and $95 (Peec AI). The toolkits inside SEO suites cost $99 a month at Semrush and from $199 at Ahrefs. Products that serve content to AI assistants and publish a price run from $129 a month (LightSite AI, billed annually) to $1,800 (Mersel AI). Rozz is $997 a month.
Which tools publish their prices?
13 of the 17 publish a price for the plan a buyer would need. Profound (paid plan), AirOps, Appear and Scrunch (Enterprise plan) do not.
Sources, reuse and changes
Every price was read on the vendor's own page, named in the table above. Other sources:
- Agency retainer range: geotoolbox.ai, "GEO Services vs Software", updated 17 October 2026 (third-party estimate).
- Scrunch Agent Pages: the Scrunch FAQ, "What is Scrunch's content delivery and how does it work".
- Publive AXP: Publive's own comparison page, axp.thepublive.com/compare/publive-axp-vs-scrunch.
- Mersel AI site layer: Mersel's pricing guide, mersel.ai/blog/mersel-pricing-managed-geo-program.
- Profound agents: tryprofound.com/features/agents.
- LightSite AI description: lightsite.ai.